Google DeepMind wants to make AI a part of soccer (2024)

  • Google DeepMind launched a prototype AI soccer tactics tool last month.
  • TacticAI suggests strategies for corner kicks, based on an analysis of over 7,000 set pieces.
  • DeepMind developed the tool with Liverpool FC, known for its data-driven approach to soccer.

Google DeepMind wants to make AI a part of soccer (1)

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Google DeepMind wants to make AI a part of soccer (2)

Google DeepMind wants to make AI a part of soccer (3)

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Google DeepMind is bidding to bring artificial intelligence (AI) into soccer by launching a new tool to help coaches make better tactical decisions.

The London-based lab unveiled a prototype of TacticAI in March, which it developed as part of a three-year collaboration with English Premier League soccer club Liverpool FC.

DeepMind researchers published their findings in the scientific journal Nature Communications.

Soccer experts involved in the project believe that the AI system, trained on a dataset of more than 7,000 corner kicks from EPL matches, is already better than humans at designing plans for attacking and defending these set pieces.

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"What's most exciting about [soccer] for me is that it's a game that lies in between art and science," Zhe Wang, one of Google DeepMind's leads on the TacticAI project, told Business Insider. "There's lots of randomness in a game, but we can still use data to make better decisions."

Corner kicks

Some of the most iconic goals in soccer's recent history have come from corners.

Former Ivory Coast star Didier Drogba memorably headed in a last-gasp equalizer for Chelsea in the 2012 Champions League Final from a corner, while Liverpool fans voted Divock Origi's strike from a "corner taken quickly," which knocked FC Barcelona out of the same competition in 2019, as the greatest goal in the club's history.

Google DeepMind wants to make AI a part of soccer (4)

Petar Veličković, a coauthor on the DeepMind project, told BI that it made sense to train TacticAI on data taken from corners because they tend to lead to more structured passages of play.

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Soccer is "super unpredictable," he said. "You can never really predict exactly what's going to happen. But what you can do is notice patterns in tactics. Corners are really good for that because they're rigid, frequent, and lead to goalscoring opportunities."

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TacticAI can make suggestions to coaches about players' optimal positioning when attacking and defending corners, potentially giving their teams the sorts of marginal gains that tend to make big differences in competitive sports.

Liverpool link-up

DeepMind developed TacticAI with Liverpool, which has won plaudits from legendary "Moneyball" baseball executive Billy Beane.

Since being taken over by Boston Red Sox owners Fenway Sports Group in 2010, the club has hired several people whose CVs you wouldn't typically find in an EPL boardroom —including Ian Graham, who holds a doctorate in physics from Cambridge and who headed up Liverpool's research department until 2023.

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Google DeepMind wants to make AI a part of soccer (5)

Having that knowledge on hand helped the collaboration between DeepMind and Liverpool to run smoothly, according to Veličković.

"For the past 10 years or so, Liverpool have had people on their team with Ph.D.s from Cambridge and Harvard — these are people who are very engineering, data, and research-minded, and they've worked on using statistical analysis for a long time," he said. "So there was already a good, solid foundation we could build on with deep learning."

Liverpool's experts helped DeepMind to judge whether TacticAI's corner routines were effective, while the two organizations have also teamed up to produce a broader study about AI's role in soccer and a system for predicting players' off-camera movements in recent years.

AI and soccer

The release of TacticAI marks the end of that collaboration between DeepMind and Liverpool — but the researchers believe that executives at top-level clubs have only just started to realize that AI could play a transformative role in soccer.

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Like corners, other set-piece events, including free-kicks, throw-ins, and penalties, offer up the sort of structured data that AI tends to thrive on and could be the next area that researchers in the field look into, they said.

Google DeepMind wants to make AI a part of soccer (6)

Some purists worry that technological interventions like these might one day take some of the joy out of the so-called "Beautiful Game" — but the researchers emphasized that they've tried to create a tool that'll make coaches' lives easier rather than put them out of a job.

"We're not trying to replace human coaches. Instead, we want to help them make faster and better decisions to help them see patterns and find possible improvements through AI," Wang said.

"Ultimately, it'll still be the coaches who make the decisions," he added. "This is just a tool to help them make those decisions more comprehensively."

Google DeepMind wants to make AI a part of soccer (2024)

FAQs

What type of AI is DeepMind? ›

DeepMind is a division of Alphabet, Inc. responsible for developing general-purpose artificial intelligence (AGI) technology. That technology is also known as Google DeepMind. DeepMind uses raw pixel data as input and learns from experience.

Does Google own DeepMind? ›

DeepMind Technologies Limited, doing business as Google DeepMind, is a British-American artificial intelligence research laboratory which serves as a subsidiary of Google. Founded in the UK in 2010, it was acquired by Google in 2014.

Who is the CEO of Google DeepMind? ›

Google DeepMind brings together two of the world's leading AI labs — Google Brain and DeepMind — into a single, focused team led by our CEO Demis Hassabis.

What are the goals of DeepMind? ›

With a strong focus on research and innovation, DeepMind aims to develop cutting-edge AI technologies that can autonomously learn and adapt, pushing the boundaries of what is possible.

Who runs Google AI? ›

This division has expanded its reach with research facilities in various parts of the world such as Zurich, Paris, Israel, and Beijing. In 2023, Google AI was part of the reorganization initiative that elevated its head, Jeff Dean, to the position of chief scientist at Google.

Is DeepMind owned by Elon Musk? ›

Elon Musk and Peter Thiel put money into DeepMind, Demis Hassabis's artificial intelligence company, so they could learn more about the technology. But in 2014, for about $500 million, Google bought DeepMind.

Is Google Brain better than DeepMind? ›

The organizational structure and areas of expertise of DeepMind and Google Brain are distinct. Thanks to its top-tier reinforcement learning team, DeepMind consistently ranks among the best in the business. But Google Brain is structured more like well-known corporate research centers like Xerox PARC or Bell centers.

How much Google paid for DeepMind? ›

Google Brain was already up-and-running when the company acquired DeepMind in 2014 for a reported $650 million, beating out a rival bid from Facebook. Google co-founder Larry Page was the driving force behind the purchase. He had recognized the importance that deep learning—the kind of A.I.

How does DeepMind make money? ›

DeepMind generates revenue from selling services internally within the Alphabet Group, as well as through external contracts — such as a partnership with Britain's National Health Service.

Is DeepMind and OpenAI the same? ›

The primary areas of study for DeepMind and OpenAI are distinct. In contrast to OpenAI's focus on a wider range of AI applications, DeepMind is laser-focused on reinforcement learning. They are different from one another, although both have contributed significantly to artificial intelligence studies.

How much does DeepMind cost? ›

For the 2022 financial year, DeepMind's staff costs and other related expenses were 594.5 million pounds (nearly $731 million), down from 969.4 million pounds (nearly $1.2 billion) in 2021.

What is Google AI name? ›

Which AI launched by Google? One of the most prominent AI initiatives launched by Google is Google Assistant. It is an AI-powered virtual assistant that is designed to provide users with voice-based interactions.

What language does DeepMind use? ›

The system, which Deepmind calls AlphaDev, was tasked with coming up with a new way to sort short sequences in numbers in C++, the popular coding language.

What is the math of AI? ›

Linear algebra is the field of applied mathematics that AI experts can't live without. You will never become a good AI specialist without mastering this field. Linear algebra helps in generating new ideas, that's why it is a must-learn thing for AI scientists and researchers.

What does GPT stand for? ›

GPT, standing for Generative Pre-trained Transformer, is a powerful language model tool used to decipher and generate human-like text. Let's explore the nuts and bolts of how GPT is revolutionizing language processing.

Is DeepMind a generative AI? ›

According to the research paper, Genie is a new kind of generative AI that enables anyone – even children – to dream up and step into generated worlds similar to human-designed simulated environments.

What type of AI does Google use? ›

Machine Learning: Google extensively uses machine learning, which is a subset of AI that allows machines to learn and improve from experience without being explicitly programmed. Google uses machine learning for various applications such as image recognition, natural language processing, and recommendation systems.

What type of AI is generative AI? ›

Generative artificial intelligence (generative AI) is a type of AI that can create new content and ideas, including conversations, stories, images, videos, and music.

What type of AI is conversational AI? ›

Conversational AI is a type of artificial intelligence (AI) that can simulate human conversation. It is made possible by natural language processing (NLP), a field of AI that allows computers to understand and process human language and Google's foundation models that power new generative AI capabilities.

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